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Contact us at education@haaonline.org for further assistance

Event Date(s)

APPLE: Marketing II
Tuesday, August 21, 2018 08:30 AM
More Info              Register

APPLE: Marketing III
Thursday, September 20, 2018 08:30 AM
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APPLE: Marketing Track

Marketing workshops are designed for:

  • Leasing Professionals
  • Marketing Directors
  • Property Managers
  • Supervisors


Detailed Session Descriptions:


 APPLE: Marketing - Session 1
May 8th
Creating Your Brand Identity, To Stand Out From The Crowd
With Marla Posey 
Have you ever wondered why some brands have become the leaders in their vertical, where others just blend into the group? For instance, how did Disney become the “happiest place on earth”, Apple the “coolest tech company” or Nike associated as “the sports performance brand” in the minds of public? A large part of the reason is the result of their deliberate, and thoughtful choices about how to design and market their brand. During this session we will pull back the curtain and explore the components to creating a brand identity, as part of your overall brand that allows you to positively connect with your customers on an emotional level that will create loyalty that rises above the tide and stands the test of time. 
 Learning Objectives: 
  ·         Explain what “Brand Identity” is and why it is important to your overall branding message
  ·         Review the components to creating your Brand Identity
                o   Messaging          

               o   Visual     

               o   Emotional     

·         Explore the elements and steps to creating your Brand Identity
·         Explain how to create your story and implement your plan


APPLE: Marketing - Session 2 
August 21st 
Marketing for Suburbs and Small Towns 
With Mary Gwyn
What does marketing apartments in a small town or suburban location have in common with big city marketing? Nothing and everything!  Join us for a fast-paced and highly interactive session that will equip you with the ideas and energy to market your community for best results!  In this session you will identify the unique marketing challenges suburban and small town properties face, learn what makes a prospect want to live “off the grid” and how to appeal to the emotions that draw renters to the “burbs,” and position your small town assets to a true differentiated product niche and learn how to sell them! Distinguish the trends in “Big City” marketing that apply to small towns, and the cool internet tools that help you get away from “best kept secret,” “country living,” and the “same old” treasure map mindset!  Walk away with unique themes which will serve as a catalyst for your own marketing programs and shift the momentum from random to strategic so your energy and focus attract the residents who will pay more for the lifestyle you offer! Whatever size town your community is in, this session will excite and inspire great marketing results! 


APPLE : Marketing - Session 3 
 September 20th 
 Let’s Talk Trends -Technology, Digital Advertising and Marketing Trends 
With Marla Posey
The spark that was, and continues to be the catalyst for change is technology and innovation. As new offerings are released every day, sometimes it’s hard to keep up and determine what the most valuable new platform is to watch or, implement. In this session we discuss the emerging trends in multifamily technology, digital advertising and marketing, and provide suggestions how to navigate the noise, what to watch and what to take a deep dive into now.  

Learning Objectives:

·         Lay the foundation on how innovation is making our efforts easier, better and more efficient.

·         Discuss timeline and introductions of new innovation we use today vs. 20 years ago.

·         Draw the connection on how technology and invocation has positively impacted our daily lives.

·         Review emerging trends for multifamily technology, digital advertising and marketing.

·         Explore our Top 10 list for “Watch vs. “Plunge”


Program Times

8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041. 

The APPLE Marketing Track is sponsor
ed by: Best Plumbing