Have Questions?

Contact us at education@haaonline.org for further assistance

Event Date(s)

APPLE: CORE: Session 1
Wednesday, February 07, 2018 08:30 AM

Tuesday, March 06, 2018 08:30 AM

Tuesday, April 24, 2018 08:30 AM

APPLE: CORE - Session IV
Tuesday, June 05, 2018 08:30 AM

APPLE: Core - Session V
Tuesday, August 07, 2018 09:00 AM

APPLE: Core - Session VI
Thursday, October 11, 2018 09:00 AM

APPLE: Core Track


CORE programs are designed for all on-site and entry-level multifamily professionals, including:

  • Leasing Professionals
  • Managers
  • Maintenance personnel 

CORE covers the core subjects of multifamily:

  • Fair Housing
  • Customer service
  • Sales skills
  • Communication
  • Life skills

Detailed Session Descriptions

APPLE: Core – Session 1
February 2
Impact Sales
With Heather Blume
Sales is all about making an impact! In any given sales situation, there are countless chances to make not only an impression for your product, but also for yourself. This class helps sales associates understand the need for a faster response time, better first impressions (in person, on the phone and online!), as well as how much it really costs us when we take our time getting back to someone. Stacked with statistics and psychology, Heather will share a wealth of knowledge with attendees, including:
• Why response time matters more than most people think
• The psychology of time perception and the “Pleasure Principle”
• “The Jenny Effect” – How positive interruption forms bonds
• The real numbers on response time and closing ratios
• Speech strategies for optimal communication
• Roadmaps for creating sales rapport
• Non-verbal communication tips and tricks
• Decoding body language
• The one thing you can do that will help you close more sales and have happier customers!
From first contact to the lease signing, let Heather show you how to maximize your sales opportunities!

APPLE: Core – Session 2
March 2
Tech Tips for Time Management
With Julie Irvin
Get more out of your day and leave with an empty inbox.

APPLE: Core - Session 3
April 18
R-E-S-P-E-C-T in Fair Housing
With Donna Olson
Diversity, discrimination and harassment and how they affect a company. Just knowing about Fair Housing is not enough to overcome obstacles and barriers. Learn how to establish and demonstrate respect with coworkers and customers. Turn uncomfortable situations into learning opportunities by obtaining the necessary skills to communicate. Remember, it's not what you know, it's what you don't know. Reduce your liability by adopting proven best practices, guidelines and resources.


 APPLE: Core - Session 4
June 6
Phenomenal Phone Proficiency
With Rebecca Rosario
Interactive workshop designed to get the most out of your best tool: the telephone.
• Find new ways to open quality conversation
• Use the client’s own momentum to carry them through your door
• Create excitement and desire for your apartments through verbal pictures

APPLE: Core – Session 5
August 8
Latte Lessons – The Starbucks Experience
With Sue Weston
This workshop takes the five principles that drive Starbucks and apply them to our own teams and properties. The program takes a first look at the Starbucks organization – the good, bad and ugly. We talk about owning our roles; that everything matters; the need to surprise and delight our customers; how important it is to embrace resistance and lastly, to leave our mark. This is an
important leadership and organizational journey.

APPLE: Core - Session 6
October 12
Ultimate Closing
With Rebecca Rosario
Apply sure-fire closing techniques to your leasing presentations that can double or triple your closing rates.
• Take the fear out of asking for the money
• Learn 10 closing cues to develop your personal sales techniques
• Integrate closing questions throughout your leasing presentation


Program Times  

8:30 a.m. - Check-in begins
9 a.m. to 12 p.m. - Program

Course Location

Unless otherwise noted, all HAA Education classes and events will take place at the Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., Houston, Texas 77041.

The CORE Track of APPLE is sponsored by:
The Liberty Group