Title/Class
CAM: Human Resources 


Date and Time
4/17/2019 8:30 AM to 4:00 PM

Location
Dinerstein Reed Prokop Education Center HAA/HAF Office Building 4810 Westway Park Blvd. Houston

Description
Identify the components of an effective Marketing Plan Use resources to effectively gather and calculate data needed in a Marketing Plan Develop a Marketing Plan Analyze a market including competitors Identify the internal market readiness of a property Perform an economic analysis of a property Analyze and draw conclusions from a Market Plan using the SWOT methodology Add value to a property through use of rental income, rates, and/or adjustments Add value to a property through managing occupancy Select and write an effective recommendation Identify types of promotion Identify types of advertising media Develop a budget for a Marketing Plan Measure the success of a Marketing Plan

Sponsored by: Wellkept