The Product Service Council is a group of active supplier members whose objective is to promote the active involvement and participation of supplier members.  The council wants to help new suppliers navigate the association as well as understand the industry and how to effectively reach out to their customers. Do you need some guidance, a mentor? Reach out to any of these council members today!
Chris Bell, CAS, GreenLogic                      
  • Active in industry? I have been in the industry for seven years. About five years on the management side and two years on the vendor side.  
  • Who is your customer? Our immediate customer is anyone needing emergency restoration/rebuild services. We partner with Ownership, Asset Managers, Construction Managers, Executive Management, Regional Managers and Property Managers..
  • What committee/club are you working on in HAA? Ambassador One Society, NEXT Young Professional group, Community Outreach, Career and Community Development Committee
  • Why do you work in this industry? What keeps you passionate about it? In two simple words “the people”. You could meet someone new every day and would not scratch the surface of the number of contacts and industry connections there are. The industry is intertwined with professional partnerships that are also long lasting relationships that would mirror family ties. We learn together, we support each other and we move forward as ONE.
     832-264-7959
    
   cbell@greenlightingelectric.com   

Marivel Bownds, CAS, Valet Living
  • Active in the industry? I have been in the industry since 2006 and always been supplier partner. 
  • Who is your customer? I currently sell to property managers, regional managers, vice presidents, asset managers and owners.  My target market is an operator that is looking for a way to enhance their resident experience/engagement via amenities such as fitness classes, virtual fitness classes, virtual events, housekeeping, pet services, customized resident programs and package management with an onsite resident experience specialists, and valet trash service.
  • What committee/club are you working on in HAA? Ambassador One Society, Expo, Community Outreach
  • Why do you work in this industry? What keeps you passionate about it? I enjoy networking with both supplier partners and clients building longtime relationships.  Many of my relationships have turned into friendships.  Things are constantly changing and I enjoy seeing the innovation that has come along over the last few years and look forward to the future.   
   713.806.9830
     
   marivel.bownds@valetliving.com    

Shaun Callaway, CAS, Earthworks, Inc
  • Active in the industry? For almost nine years, four in Houston
  • Who do you sell to? Who is your customer? We sell our services toproperty managers as well as property owners.
  • What committee/club are you working on in HAA? I'm involved with Ambassador One Society, NEXT, Community Outreach, Go Getter, Expo and Chili Fest Committee.
  • Why do you work in this industry? What keeps you passionate about it? I have made so many friends and that makes it fun to be in the industry!
   844.425.8168 
  
   shaun@earth.works

Neal Conant, CAS, Gemstar Construction 
  • Active in the industry? I have been active in the industry for nearly 20 years. I took a short break while I worked in Austin for a few years. 
  • Who do you sell to? Who is your customer? My customers are anyone from the onsite maintenance team all the way up to the owner of the management company/property. No project is too large or small.
  • What committee/club are you working on in HAA? PAC, Chili Cook Off, EXPO....
  • Why do you work in this industry? What keeps you passionate about it? My whole career has been surrounded by multifamily and the HAA. From my days of selling paint to my days now in construction, this industry has always been here for me and my family. I have built lifelong friendships/relationships that have not only helped me professionally, but personally. Being able to see the difference I can make for my clients is something I take pride in and will continue to do.
   281.636.2214
     
    nealc@gemstarconstruction.com 

Sean Cunningham, CAS, Flooring Warehouse
  • How long have they been active in the industry? Grew up in flooring, started working the apartment industry in 2008, joined HAA in 2017.
  • Who do you sell to? Who is your customer? We sell to anyone who needs to buy flooring; residential, commercial, and Multifamily. In the Multifamily industry, we work with everyone from the maintenance to the owner. Anyone who can make the decision to purchase.
  • What committee/club are you working on in HAA? Ambassadors, NEXT, Expo, PAC.
  • Why do you work in this industry? What keeps you passionate about it? I work in this industry because of the people. Over the years, I have been lucky to form many great friendships. Watching those friends grow in their professional and personal lives keeps my passion for this industry growing.
   512.739.4748 
  
   sean@myflooringwarehouse.com

Deborah DeRouen, CAS, Clutch City Consulting, Vice President 
  • Active in the industry?  I’ve been in the industry for 16 years. About 10 years of that time was spent working on the management side. I have a pretty broad perspective of our industry. I’ve worked as a leasing agent, assistant manager and manager on site. I have association experience and I’ve been a supplier for a few years now.
  • Who do you sell to? Who is your customer? I sell to managers, regionals, owners.
  • What committee/club are you working on in HAA? Co-Captain for Ambassadors, Community Outreach, NEXT Young Professional group, Go Getters, PAC, Chili Cook-Off Committee and Expo Committee
  • Why do you work in this industry? What keeps you passionate about it? There are so many opportunities in our industry. There is never a dull moment in multifamily no matter what area you work in. It’s always exciting and there’s always something new to learn. We live in a great city that is booming with opportunity, especially in our industry and that makes it easy to stay passionate. I’ve also met some pretty amazing people along the way!
   903.277.5451
   
   deborah@clutchcityconsulting.com

Giovanna Gone, CAS, Century Air Conditioning Supply
  • How long have you been active in the industry? I joined our amazing industry in 2009, I started as a temporary Leasing Professional for The Liberty Group. I worked in the property management side for almost ten years, and switched over to the vendor side at the end of 2018. I’ve been blessed to work for some of the greatest management companies, Earthworks Inc, and now Century AC Supply. 
  • Who is your customer? My target customer would be anyone in need of HVAC: equipment, supplies, multifamily services, training, tech support, etc. We do it all!
  • What committee/club are you working on in HAA? I’m proudly involved in several organizations within the HAA. I’m an Ambassador ONE Society co-captain, Community Outreach Committee member, Go-Getter Club co-captain, NEXT Young Professionals group, and Political Action Committee voting member.
  • Why do you work in this industry? What keeps you passionate about it? I work in this industry because I fell in love with it. I started from the bottom and decided to turn it into my career, and it was easily one of the best decisions of my life. I’m passionate about providing the best customer service, building relationships, and saving my clients’ day! 
  • What would you say are your areas of industry knowledge and expertise? I worked in property management for about ten years, starting as a leasing professional, assistant manager and closed this beautiful chapter of my career as a property manager.  I then worked as an account manager for Earthworks, a landscape company for a year where I learned so much about curb appeal, seasonal flowers, irrigation, payroll , project management, and HR.  Last but not least, I joined Century AC Supply at the end of 2019, where I learn something new HVAC related every day.  I love it.  Knowledge is power and I enjoy growing and learning from the best peers in our industry! 
   346.269.2964
    
   ggone@centuryac.com   

Dan James, CAS, Redevelopment Inc

  • How long have they been active in the industry?came into the industry with Gemstar Construction in 1999. 
  • Who do you sell to? Who is your customer?We sell to owners, developers and management companies. Our customer can be anyone from property level staff to executive management and owners.
  • What committee/club are you working on in HAA?  Chili Cook Off Committee, Community Outreach Committee.  I volunteer when I can. 
  • Why do you work in this industry? What keeps you passionate about it? I love the "work hard- play hard" nature of this industry. No matter how hard the work is, the people of this industry seem to always have a zest for life! I am passionate about real estate, especially redevelopment. To be a part of the process that brings distressed properties back to viability is always challenging and rewarding for me. I love it.
   713.501.7555 
     
   djames@redevelopmentinc.com

Amanda Kelly, Brandt Electrical A/C and Heating
  • How long have they been active in the industry? 3 years
  • Who do you sell to? Who is your customer? All management companies, owners, developers, and general contractors.
  • What committee/club are you working on in HAA? Go-getters, Ambassadors team captain, Outreach committee, Chili cookoff committee, NEXT Young Professional group's co-chair, Board of Directors, and Political Action Committee.
  • Why do you work in this industry? What keeps you passionate about it? The people.. there are so many hard working, creative, passionate people in this industry and I am proud to just be a part of it. The people in this industry care about each other, inspire each other, and lean on each other, and that makes my career so much more fulfilling. It pushes me to be better and do better for this multi-family community.
   832.921.6690 
     
   akelly@brandtelectrical.com       

Debra Knight, CAS, Comm-Fit             
  • Active in the industry? I have been active for about 15 years and only on the vendor side.
  • Who do you sell to? Who is your customer? I sell to property managers, supervisors, owners and developers depending on the company.  My customers are managers, supervisors, property owner/developers that are looking to build, design or renovate their fitness facility.
  • What committee/club are you working on in HAA? I am a part of the Ambassador Club, Community Outreach and PAC.
  • Why do you work in this industry? What keeps you passionate about it? I actually fell into the apartment industry without knowing anything about it and have been impressed constantly with all of the opportunity. I love the camaraderie among everyone in the industry, even competitors, and the opportunity to grow, especially in regards to education. What keeps me passionate is the relationships and friendships I've formed as well as the opportunity to constantly grow and learn.
   281.250.9517 
     
    dknight@comm-fit.com       

Stephanie Krop, CAS Emeritus, Poolsure

  • How long have you been active in the industry? I have been active in the industry since fall of 1989, working onsite from 1989-2004 and starting on the vendor path in 1994 with The Apartment Guide. I was with Direct Energy for almost 8 years, Buyers Access and now Poolsure.
  • Who do you sell to? Who is your customer?  
  • What committee/club are you working on in HAA? Expo Committee, Chili-Cookoff Committee, PSC.
  • Why do you work in this industry? What keeps you passionate about it? I've grown up in the industry. My first job was part-time leasing, while going to night school. I was blessed to be surrounded and mentored by industry leaders from the beginning. These contacts enabled me to mature and utilize the knowledge in not only my onsite experience, but also when I joined the vendor side. The multi-family industry is the largest "family" on earth...and is very likely we have shared all aspects of our lives through births, deaths and disasters...and anything in between. I have the privilege of working with people, I care about. This enables me to stay motivated to do my best, thus motivates my team into providing their very best to our clients...our extended family. I think our success comes not so much from what we do in our job, but how well we do it...and who we are taking along for the ride.
    281. 914.0274 
    
   skrop@poolsure.com

Liz Levins, CAS Emeritus, Gemstar Construction
  • How long have they been active in the industry? 17 years
  • Who is your customer within multifamily? The manager? supervisor, maintenance staff? The Manager, Supervisor, Maintenance, Owner, Regional (all of the above) 
  • What committee/club do you volunteer for in HAA? EXPO, Chili Cook Off, PAC, NEXT, Ambassadors, Product Service Council, Community Outreach
  • Why do you work in this industry? What keeps you passionate about it? I love this industry! The people I meet and the friends I make are endless as well as the professional career enhancements. To be able to service someone with the product(s) they need and deliver with excellence is of high importance to me both personally and professionally. It's the feeling I get when assisting someone for the greater good that makes my soul feel full which is what this industry allows me to do on a daily. It is an awesome industry to be involved in and I take much pride in being apart of it.
    832.453.1718
     
   liz@gemstarconstruction.com 

Arely Pena, CAS, The Liberty Group

  • Active in industry?  I have been active in the industry since 2012 with The Liberty Group and prior to that I was a Leasing temp for 2 years.
  • Who is your customer? My customer is anyone onsite! I provide temporary assistance so I have talked to all roles from maintenance to office staff.
  • What committee/club are you working on in HAA? NEXT, Ambassadors, Community Outreach, Education Committee, and now PSC. 
  • Why do you work in this industry? I work in this industry because there are so many opportunities and I love that I get to be a part of helping people find their work home. I also love all the education and career development we can obtain with this industry along with creating long lasting friendships!
   713-357-8378
    
   arelyp@thelibertygroup.com

Candis Mohr, CAS, AAA Plumbers, Immediate Past President

  • How long have they been active in the industry?   I have been actively involved in the industry since 2012 and I love every minute of it!
  • Who do you sell to? Who is your customer?With the majority of our customers being in the multi-family industry, we are grateful to provide services to their properties, as well as, cultivating relationships with everyone from owners to the maintenance staff.
  • What committee/club are you working on in HAA? I am currently involved in many committees within The Houston Apartment Association: Ambassador ONE Society, Community Outreach, HAA NEXT, Go Getters, HAA PAC, Chili Cook-Off Committee, EXPO, and was in the 2015 Leadership Lyceum class as well as the first inaugural class of 40 under 40.
  • Why do you work in this industry? What keeps you passionate about it?  With my father, Cesar, being one of the owners of AAA Plumbers, I have grown up around HAA.  When I started working for AAA Plumbers, I was very enthusiastic when they asked me to get involved within the organization. I have already formed many wonderful friendships that have helped me grow personally, professionally and spiritually.  I cannot think of a better organization, or group of people, to learn from, grow with or form relationships with. It doesn’t feel like ‘work’ when you work with some of the best people in Houston!
   832.330.3998 
   
   candismohr@aaaplumbers.com

Tracey Moore, CAS, Flooring Warehouse
  • How long have you been active in the industry? 5 years
  • Have you ever worked on the management side? No
  • Who do you sell to? Who is your customer? I sell flooring, back splashes- most anything with tile, carpet, wood and vinyl. Managers, Maintenance managers, Owners
  • What committee/club are you working on in HAA? Ambassadors, Chili, Street Team- I also love Sports Challenge and community outreach
  • Why do you work in this industry? What keeps you passionate about it? I work in this industry because you can make lots of money!! The truth is I enjoy this group so much. I have been in other industry groups and no one compares to what this group will do to help you succeed. If you give your time, share what you know and willing to learn you can accomplish anything with this group.
   281.546.2283 
  
   tracey@myflooringwarehouse.com

Karen Nelsen, CAM, CAS, ALN Apartment Data
  • How long have they been active in the industry? Since 2003 - originally as an asset manager. 
  • Have you ever worked on the mgmt side? Since then I’ve been Director of Training, Regional Manager, Asset Manager and now a Supplier.
  • Who do you sell to? Who is your customer? Everyone. ALN has a product for the owner/management companies as well as supplier members. We collect accurate data nationwide on occupancy, pricing, floorplans and updated contacts at the properties.
  • What committee/club are you working on in HAA? Education Committee, Career & Community Development, Ambassadors, Political Action Committee 
  • Why do you work in this industry? What keeps you passionate about it? I fell into the industry after the Enron collapse and have loved it since. There are so many great people to work with – both on the management side and the supplier side. Since my original career was education, it’s education that keeps me going. For many years it was on the management side – keeping our associates up to date on everything from leasing, touring, managing, legal issues, technology, etc. Now as a supplier, I love to do the same thing – and translate needs & concepts into strategies that support business growth.
   832.647.8637 
  
   knelsen@alndata.com

Joseph Rodriguez, CAS,  GreenLogic, President 
  • How long have they been active in the industry? A little over 3 years   
  • Who is your customer within multifamily? The manager? supervisor, maintenance staff? Our typical customers are owners, regional managers, asset managers, property managers, construction managers & regional maintenance managers. 
  • What committee/club do you volunteer for in HAA? In addition to the PSC, I am also on the EXPO Committee, Chili Cook Off Committee, PAC, NEXT Committee & Ambassadors.
  • Why do you work in this industry? What keeps you passionate about it? Not only is this industry about building strong relationships, it is also about helping each other succeed. Whether it be from the management side or the supplier side, we all want to grow together. That is one thing I think our industry has an advantage over anyone else. Knowing that me, and the people around me, are here to help and serve others so that we can all be successful keeps me passionate about this industry.
   281-678-9259
  
   jrodriguez@greenlogicelectric.com

Nikki Sekunda, CAS, The Liberty Group, Treasurer
  • How long have they been active in the industry? Combined about 6 years and I’ve also worked on the management side.    
  • Who is your customer within multifamily? The manager? supervisor, maintenance staff? Everyone. I help on site teams, regionals, VP’s, Owners, and even vendors.
  • What committee/club do you volunteer for in HAA? NEXT, Ambassadors, Community Outreach, and Career Development. 
  • Why do you work in this industry? What keeps you passionate about it? I’ve never met a group of people that are so passionate to help you. It’s genuine and incredible. The opportunities are endless and the sense of family makes you want to give right back to them. We are a community of people that are constantly trying to improve ourselves and those around us. You can’t find that anywhere else. 
   832.243.8888
  
   nikkis@thelibertygroup.com

Blaise Spitaleri, CAS, Gemstar Construction, Secretary
  • How long have they been active in the industry? I have been active in the multi-family industry since 2009.
  • Who is your customer within multifamily? The manager? supervisor, maintenance staff? We work together with everyone. Our work impacts owners, management, maintenance, residents and other supplier partners too. 
  • What committee/club do you volunteer for in HAA? I have been involved with PAC, Ambassadors, NEXT, Community Outreach, Expo, Supplier Education, Chili Cook Off
  • Why do you work in this industry? What keeps you passionate about it? The people and the relationships drive me. I truly enjoy working for and with people I genuinely care about. 
  • What would you say are your areas of industry knowledge or expertise? I have a well-rounded education in most facets of the industry and when I come across something I am not sure of, I have plenty of resources to assist me. 
    713.355.9230
  
   blaise@gemstarconstruction.com 

   
   
   

Amber Whitaker, CAS, FSI Construction
  • How long have they been active in the industry?5 years    
  • Who is your customer? Owners, regional supervisors & property level management
  • What committee/club do you volunteer for in HAA? NEXT Committee, Community Outreach, Product Service Council
  • Why do you work in this industry? What keeps you passionate about it? The multifamily industry has been a part of my family for years, and I absolutely love keeping the tradition going. I work alongside incredible people that enhance my personal growth and professional career in many ways. Even more, I love the connections made within the association family. There is always something new to learn, someone new to meet or an opportunity right around the corner. 
  • What would you say are your areas of industry knowledge and expertise? My areas of industry knowledge and expertise would fall under the NEXT young professionals group.  I'd love to guide new young professionals into the industry and get them locked in with the NEXT agenda for the year.  
   713.690.5330 
  
   amber@fsiconstruction.com

Susan Alvarado, CAS, Century A/C Supply
  • When did you begin your service to the multifamily industry? I began 10 years ago, and little did I know it would change my life forever. 
  • What product or service does your company provide? My company offers the comfort of HVAC services. We not only offer parts and supplies, but we now offer Service and Installs. Not to mention we are now kicking off our New Preventative Maintenance Program for Multi-Family.
  • Who is your customer? My customer is the Owner /Management Company within the Multifamily community
  • What committee/club are you working on in HAA? As of right now I am currently on the Product Service Council, PAC, Expo Committee, Community Outreach, a captain on Ambassador’s, a Co-Captain on HAA Next, and currently part of the 2022 Lyceum program. 
  • Why do you work in this industry? What keeps you passionate about it? God opened doors for me that I never knew were possible leading me on the path I’m on now. This industry has given me drive in life I myself never imagined. When I am able to assist my customers/fellow colleagues it gives me a sense of satisfaction.

   713-857-7252
  
   salvarado@centuryac.com

Tammy Broadway, CAS, American Fire Systems
  • When did you begin your service to the multifamily industry? On Management side since 2018, then joined American Fire Systems team and have been an active member with HAA since 2020. 
  • What product or service does your company provide?  We sell, design, install, inspect, and maintain fire protection systems for the multi-family, commercial and residential.  
  • Who is your customer? My customers are anyone needing or looking for fire protection and alarm services.
  • What committee/club are you working on in HAA? Ambassador ONE Society, Community Outreach Committee, Expo Committee, and HAA PAC.
  • Why do you work in this industry? What keeps you passionate about it? I work in this industry because it gives me the opportunity to establish lasting relationships that are built on trust. My passion is serving our customers and educating them on fire protection.
  •  
   713-502-9901
  
   tbroadway@americanfiresys.com

 

  • Marcelino "Tito" Estrada, CAS, First Onsite Restoration
    When did you begin your service to the multifamily industry? After the Marine Corps. I always wondered what black magic caused my internet, television and phone to work. So, in 1997 I started my Multifamily telecom/technology career and never looked back.
    What product or service does your company provide? Nationally, we provide telecommunication/technology negotiation services, portfolio reviews of any service agreements, ancillary revenue management, revenue audits and technology audits. We also show our Owner/Management business partners how to monetize their community’s telecom/technology.
  • Who is your customer? My customer is the Owner or Officer of a given community’s ownership entity.
  • What committee/club are you working on in HAA? I am on the Product Services Council, I am an Ambassador ACE, part of the Chili Cook-Off Committee, PAC and Community Outreach.
  • Why do you work in this industry? I have literally grown up in Multifamily! It is in my blood!
  • What keeps you passionate about it? Watching the skyline change when one of my client’s community’s is under construction makes me feel like I am part of something bigger than me. Advising a client during a rehab, knowing he/she is providing housing for families keeps me fulfilled. Being part of the technology (entertainment, business and life safety) that connects these communities and families to the world, is my passion!
  281-928-7399
  
 tito.estrada@firstonsite.com


Jim Martensen, CAS, EPIC Multifamily Construction
    • When did you begin your service to the multifamily industry? 2018
    • What product or service does your company provide? General Contractor
    • Who is your customer? Management companies and ownership groups 
    • What committee/club are you working on in HAA? Expo, PAC, Ambassador One Society 
    • Why do you work in this industry? What keeps you passionate about it? Simplest answer..people.  I enjoy getting to meet and be partners with all types of people, all while learning from each person and gaining a deeper understanding of each individuals’ professional and personal story.  It keeps each day an adventure.
  832-484-2501
  
  jim.martensen@epichtxconstruction.com